Home NewsAfrica Adidas employees claim Kanye played pornography in meetings, shared intimate photo of Kim Kardashian | Life

Adidas employees claim Kanye played pornography in meetings, shared intimate photo of Kim Kardashian | Life

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  • Adidas has opened an investigation after workers claimed Kanye West created a “poisonous and chaotic [work] surroundings”.
  • The workers allege Ye would play pornography in conferences, mentioned porn and confirmed an intimate photograph of ex-wife Kim Kardashian in job interviews.
  • Additional, Adidas workers say executives had been conscious of the behaviour, which went on for years, however turned a blind eye.
  • “It’s presently not clear whether or not the accusations made in an nameless letter are true,” Adidas mentioned. “Nevertheless, we take these allegations very severely and have taken the choice to launch an impartial investigation of the matter instantly to deal with the allegations.”

Adidas mentioned Thursday it was investigating claims in opposition to Kanye West after a report detailed alleged inappropriate behaviour, simply weeks after the German sportswear big ended its partnership with the rapper.

US journal Rolling Stone reported claims that the rapper performed pornography to Adidas workers in conferences, and mentioned porn and confirmed an intimate photograph of ex-wife Kim Kardashian in job interviews.

It mentioned former members of the workforce concerned in “Yeezy” – the product line designed with the rapper – had launched a letter alleging Adidas executives had been conscious of the behaviour, which went on for years, however turned a blind eye.

“It’s presently not clear whether or not the accusations made in an nameless letter are true,” Adidas mentioned in a press release.

“Nevertheless, we take these allegations very severely and have taken the choice to launch an impartial investigation of the matter instantly to deal with the allegations.”

The Rolling Stone report, citing unnamed former workers, alleged the rapper used intimidation ways with workers, which had been usually directed in the direction of girls.

Within the letter, the ex-Yeezy workers urged Adidas to deal with “the poisonous and chaotic surroundings that Kanye West created”.

The brand new revelations got here after Adidas final month terminated its profitable tie-up with West – identified formally as Ye – after a series of anti-Semitic outbursts by the star.

On the time, the corporate mentioned his feedback had been “unacceptable, hateful and harmful”.

Controversial rapper

The sports activities clothing store took a heavy monetary blow from the transfer, which it forecast would minimize its 2022 internet earnings in half.

In its newest assertion Thursday, Adidas mentioned it has been and continues to be “actively engaged in conversations with our workers in regards to the occasions that result in our resolution to finish the partnership.

“They’ve our full assist and as we’re working via the main points of the termination.”

Adidas started a assessment of its relationship with West after he appeared at a Paris trend present carrying a shirt emblazoned with “White Lives Matter”, a slogan created as a backlash to the Black Lives Matter motion.

Days later he was locked out of Twitter and Instagram over anti-Semitic threats.

The artist was related to rival sportswear firm Nike for years however broke away in 2013, lending his identify to Adidas as they launched their first Yeezy shoe in 2015 – a partnership that went on to make him a billionaire.

Together with Beyoncé, Stella McCartney and Pharrell Williams, West has been one of many prime names utilized by Adidas to spice up gross sales, particularly on-line.

However rights campaigners and leisure world figures had heaped stress on Adidas to cease working with the rapper.

US clothes firm Gap and Paris-based trend home Balenciaga have additionally lately ended tie-ups with West.

Earlier this month, Adidas named a brand new CEO – Bjorn Gulden, chief of rival clothing store Puma. In addition to the fallout from the West controversy, he faces the duty of bettering gross sales which were hit by Covid restrictions in key market China.

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