Mondelez India, the corporate behind the well being drink model Bournvita rejected the claims of a social media influencer of getting excessive sugar content material. An organization spokesperson termed the video posted by influencer Revant Himatsingka “unscientific”, which “distorted information and made false and unfavourable inferences”.
Whereas the video posted by the influencer was deleted after the corporate served him a authorized discover, it had already gone viral on social media platforms. PTI quoting Mondelez India’s assertion stated the video has created “panic, anxiousness, and questions the belief that buyers have bestowed on manufacturers like Bournvita”.
Rejecting the claims made within the video, Bournvita stated that over the previous seven many years, its scientifically formulated product, which complies with authorized necessities and high quality requirements, has gained the belief of Indian customers.
“We might once more like to strengthen that the formulation has been scientifically crafted by a workforce of nutritionists and meals scientists to supply the most effective of style and well being. All our claims are verified and clear and all components have regulatory approvals. All the required dietary data is talked about on the pack for customers to make knowledgeable decisions,” stated a Bournvita spokesperson.
“As we continued to witness an irregular and strange quantity of traction on the submit, we had been constrained to take authorized recourse to keep away from misinformation. We additionally issued a press release to make clear and share the proper information to allay the issues of our customers.” Nevertheless, the corporate additionally clarified it had “no play in actions across the presenter’s Twitter account”.
Additionally Learn: Influencer Takes Down Viral ‘Sugar Content In Bournvita’ Video After Legal Notice
Round 12 million folks have watched the eliminated video. Well-known personalities like Paresh Rawal and Kirti Azad have shared the video questioning the model.
Himatsingka, a self-described nutritionist and well being coach, stated within the video that Bournvita comprises sugar, cocoa solids, and a cancer-causing colourant.
Nevertheless, he deleted the video after the authorized discover and posted a press release on Instagram saying: “I’ve determined to take down the video throughout all platforms after receiving a authorized discover from one in every of India’s largest regulation companies on April 13, 2023. I apologize to Cadbury for making the video. I didn’t plan or intend to infringe any trademark or defame any firm nor do I’ve the curiosity or assets to take part in any court docket instances and I request MNCs to not take this ahead legally.”
In its assertion on April 9, Bournvita stated, “We might once more like to strengthen that the formulation has been scientifically crafted by a workforce of nutritionists and meals scientists to supply the most effective of style and well being.
“All our claims are verified and clear and all components have regulatory approvals. All the required dietary data is talked about on the pack for customers to make knowledgeable decisions,” it added.
“Each serving of 20 gm of Bournvita has 7.5 grams of added sugar, which is roughly one and a half teaspoons. That is a lot lower than the every day really useful consumption limits of sugar for kids,” stated Mondelez India.
Furthermore, over Caramel Color (150 C), Bournvita stated it “is inside permissible limits as per pointers outlined by laws. All components are secure, accredited to be used and inside permissible limits as per the regulatory pointers.”
The corporate additionally owns well-liked manufacturers comparable to Cadbury Dairy Milk, 5 Star, Oreo Cookie, and Gems.