Home NewsAsia Business Blasters: Students Develop ‘Silai Mitr’ App With Delhi Govt’s Seed Money

Business Blasters: Students Develop ‘Silai Mitr’ App With Delhi Govt’s Seed Money

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New Delhi: It’s aptly mentioned “age is only a quantity”. The ‘Enterprise Blasters’ programme launched by Chief Minister Arvind Kejriwal-led authorities has the truth is boosted the morale of the scholars in Delhi authorities faculties.

The programme, launched below the ‘entrepreneurship mindset curriculum’, is geared toward grooming younger entrepreneurs on the college stage.

In tune with the identical, round three lakh college students of Class XI and XII learning within the Delhi authorities faculties created practically 51,000 groups and submitted as many enterprise concepts.

In episode 4 of the start-up present ‘Enterprise Blasters’, the scholars of Sarvodaya Co-ed Senior Secondary Faculty in Moti Bagh got here up with distinctive concepts in order that they obtain good enterprise funding.

A ten-member group of this college developed the tailor service app “Silai Mitr” with the seed cash offered by the Delhi authorities below this initiative.

This tailor service app offers the shoppers the good thing about connecting with the tailors of their respective areas and getting all kinds of girls’ attire stitched from the consolation of their properties.

The purchasers on opening this app will get to see a wide range of attire with the worth vary set on every costume. After inserting the order by this app, the shoppers obtain becoming companies moreover decide and drop by the ‘Silai Mitr’ group.

The scholars threw gentle on the thought of this app earlier than Delhi Deputy Chief Minister Manish Sisodia, Tod Fod Jod co-founder Neeraj Gulati and Suta co-founder Tanya.

Speaking about the identical, group chief Afifa mentioned ‘Silai Mitr’ is a customized tailoring app offering high quality stitching service on the clients’ doorstep.

Gulnaaz, the top of promoting, mentioned the group has additionally considered future enlargement plans, including they’re presently linked with six tailors.

Dhruvee, who takes care of the customer support division, mentioned it is just for ladies as of now, however added that males and children part will probably be added later.

“If the worth of a go well with is Rs 350 then we are going to discuss to the tailor on this quantity. They are going to take Rs 280 cost and go away 20 p.c. We are going to add 5 p.c cost i.e. complete 25 p.c will probably be our margin. We are going to take Rs 370 for the shoppers,” she added.  

When requested as to why the worth was so minimal when the tailors these days don’t sew at such low-cost charges, Afifa mentioned the educated house makers usually are not accessible out there.

“Our fundamental focus is ladies …We have now saved the costs low in order that it’s inexpensive for all they usually avail this service at their doorstep,” added Gulnaaz.

This group, which obtain Rs 20,000 seed cash from the Delhi authorities for this enterprise thought, additionally downplayed queries as to why the shoppers would keep on with their model.

“Our group has carried out market survey which was responded by 600 folks. Out of 600 folks, there have been 38 p.c individuals who have been saying that they don’t discover a tailor even in a single km of the gap,” mentioned Gulnaaz.   

Speaking concerning the funding acquired, Akserelan, who takes care of finance, mentioned round Rs 12,000 will probably be invested on app growth.

“Rs 2,000 would be the registration charges on Google Play retailer. Rs 4,000 will probably be our advertising price range, we are going to get pamphlets revealed and take Google ad subscriptions for commercial on social media,” he added.

The group got here up with this app trying on the market hole.

“I tried to achieve out to established tailors throughout a festive season who may sew the costume on time. I couldn’t discover any. So, I got here throughout a home-maker who was expert in stitching however was not out there as she didn’t have assets and was not tech savvy. This concept then struck my thoughts as to how can I assist her,” mentioned Afifa.

The ‘Silai Mitr’ group, which goals to enterprise into college uniform in future, mentioned that they’ve an funding demand of Rs one lakh to additional scale up the enterprise

“Our app as of now could be at a fundamental stage. We are going to spend Rs 50,000 on app growth. We are going to maintain 20 p.c for our advertising price range as a result of intensive advertising will probably be required as our app is new out there,” mentioned Akserelan.

“We are going to maintain Rs 20,000 in reserve cash in order that we are able to take assist from it in case the shopper is dissatisfied in future. We are going to rent regional coordinators from completely different localities in 10 p.c,” he added.

The group acquired Rs 75,000 fund plus mentoring concerning app and testing from the Suta co-founder, whereas one other Rs 25,000 was given by Gulati.


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