Extra Australians are ditching low fats or skim milk for full cream milk, in keeping with Dairy Australia.
- Full cream milk is now far forward of low fats milk gross sales
- Dairy shoppers are altering their views following up to date well being recommendation
- Flavoured milk gross sales are persevering with to rise
Grocery store gross sales information compiled by the nationwide dairy trade physique present that full cream milk gross sales jumped 10 per cent in 10 years, taking a higher share of dairy milk consuming from its low fats or skim counterparts.
Full cream milk made up 60 per cent of all dairy milk gross sales in 2006–07, rising to 71 per cent by 2021–22.
Dairy Australia’s advertising technique supervisor and dietitian Glenys Zucco stated the figures mirrored altering perceptions about what was wholesome.
Ms Zucco stated there have been now appreciable analysis findings that not all saturated fat have been equal.
“A decade in the past full fats dairy was related to ldl cholesterol and coronary heart illness,” she stated.
“The saturated fat in common fats dairy merchandise haven’t got the identical unfavourable impact on coronary heart illness danger as saturated fat present in different meals akin to fatty meats, packaged sweets, pastries, and takeaway meals.”
Altering well being messages
In 2021–22, Australian per capita consumption of milk stood at 93 litres per particular person for the yr, which equals simply over 250 millilitres per day.
Dairy Australia studies consuming milk gross sales confirmed a small bounce throughout COVID-19, largely in UHT or lengthy life milk gross sales.
Nevertheless, regardless of the elevated demand, contemporary consuming milk was nonetheless the most well-liked selection amongst shoppers.
Whereas gross sales of butter general are dropping, there was additionally a small bounce in gross sales throughout pandemic isolation.
“Customers took up house cooking with gusto through the pandemic. I do not find out about you, I used to be making scones and banana bread left, proper, and centre,” Ms Zucco stated.
Consumption of cheese has grown prior to now 12 months from to 13.4 kilograms to fifteen kilograms per capita.
Cheddar remains to be the most well-liked cheese in Australia, however non-cheddar varieties like mozzarella and specialist cheeses had grown as properly.
Dairy analyst Jo Payments stated she had seen a return to a number of the conventional dairy staples of the Seventies and 80s.
“We have had these conversations about whether or not the fats is as dangerous for you as we used to assume, and individuals are actually coming again to a few of these conventional staple merchandise for the style, and for the best way they carry out of their cooking,” Ms Payments stated.
Iced coffees all spherical
In terms of dairy, gross sales of flavoured dairy milk are additionally steadily rising, and South Australia is main the cost by consuming two to 3 occasions the nationwide common.
Port Lincoln store proprietor Paul Neindorf was not stunned.
“Not with the quantity we undergo. We’re solely a small retailer however we undergo a good bit of flavoured milk,” he stated.
“The regulars are available in and get their milk, the iced coffees, strawberry, and chocolate milk.
“A few of them have one or two a day, however I’ve recognized individuals who have 4 or 5.