New Delhi: Iconix Life-style India Personal, a three way partnership between Reliance Manufacturers Ltd and US-based Oconix Model Group Inc, on Wednesday introduced the acquisition of the mental rights of iconic British model Lee Cooper. Reliance Manufacturers Restricted (RBL) is a part of the retail arm of billionaire Mukesh Ambani-owned Reliance Industries.
How will the acquisition assist Iconix Life-style India?
The acquisition of IP rights will assist Iconix Life-style India to develop Lee Cooper’s presence in India by enabling the model’s distribution throughout all retail channels whereas strengthening advertising and model administration.
“Lee Cooper’s model historical past and unparalleled relevance within the Indian market makes it essentially the most prestigious acquisition for the JV. It’s the go-to denim model that liberalised India grew up with and its affinity amongst customers offers us a powerful basis to rebuild the model within the nation,” stated Darshan Mehta, managing director of Reliance Manufacturers Ltd and director on the Board of Iconix Life-style India Personal Ltd.
Bob Galvin, chief govt officer and president of Iconix Model Group Inc and director on the Board of Iconix Life-style India Personal Ltd, stated: “Gaining Lee Cooper’s IP rights aligns with our long-term strategic strategy to rising our model presence in India.” The corporate believed this improvement will give the much-needed enhance to the group to function immediately in a shortly increasing market and to deliver this iconic high-quality model to a brand new viewers.
Born in 1908, with its specialty in denim, Lee Cooper has emerged as a multi-category, dual-gender model with its presence throughout 126 nations, 7,000 factors of sale, and over 2 million social followers.
It owns 24 style and residential manufacturers from the Iconix portfolio for the Indian territory throughout style, way of life and residential. The model produces throughout a number of classes together with attire for males, girls and kids, footwear, baggage, equipment, watches, swimwear, workwear, eyewear, perfume, homeware and private electronics.