Home Business Iconix-Reliance JV In India Acquires IP Rights Of British Clothing Brand Lee Cooper

Iconix-Reliance JV In India Acquires IP Rights Of British Clothing Brand Lee Cooper

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New Delhi: Iconix Life-style India Personal, a three way partnership between Reliance Manufacturers Ltd and US-based Oconix Model Group Inc, on Wednesday introduced the acquisition of the mental rights of iconic British model Lee Cooper. Reliance Manufacturers Restricted (RBL) is a part of the retail arm of billionaire Mukesh Ambani-owned Reliance Industries.

How will the acquisition assist Iconix Life-style India?

The acquisition of IP rights will assist Iconix Life-style India to develop Lee Cooper’s presence in India by enabling the model’s distribution throughout all retail channels whereas strengthening advertising and model administration.

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“Lee Cooper’s model historical past and unparalleled relevance within the Indian market makes it essentially the most prestigious acquisition for the JV. It’s the go-to denim model that liberalised India grew up with and its affinity amongst customers offers us a powerful basis to rebuild the model within the nation,” stated Darshan Mehta, managing director of Reliance Manufacturers Ltd and director on the Board of Iconix Life-style India Personal Ltd.

 Bob Galvin, chief govt officer and president of Iconix Model Group Inc and director on the Board of Iconix Life-style India Personal Ltd, stated: “Gaining Lee Cooper’s IP rights aligns with our long-term strategic strategy to rising our model presence in India.” The corporate believed this improvement will give the much-needed enhance to the group to function immediately in a shortly increasing market and to deliver this iconic high-quality model to a brand new viewers.

Born in 1908, with its specialty in denim, Lee Cooper has emerged as a multi-category, dual-gender model with its presence throughout 126 nations, 7,000 factors of sale, and over 2 million social followers.

It owns 24 style and residential manufacturers from the Iconix portfolio for the Indian territory throughout style, way of life and residential. The model produces throughout a number of classes together with attire for males, girls and kids, footwear, baggage, equipment, watches, swimwear, workwear, eyewear, perfume, homeware and private electronics.

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