Home NewsEurope John Lewis Christmas ad stars a young alien – and a light-up jumper you cannot buy

John Lewis Christmas ad stars a young alien – and a light-up jumper you cannot buy

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Claire Pointon, buyer director of the division retailer chain, mentioned: “We intentionally took a name to not put electrics on it due to longevity. High quality is so essential to our model and we didn’t need to be placing out one thing that didn’t have that pondering.”

The jumper, in baby and grownup sizes, is the one spin-off merchandise accessible from the industrial. In earlier years there have been ranges that included cuddly toys, mugs and pyjamas.

As is customary for John Lewis adverts, the soundtrack is an acoustic model of a pop tune. On this case a 20-year-old Londoner, Lola Younger, performs the 1984 Phil Oakey and Giorgio Moroder hit Collectively in Electrical Goals.

Ms Pointon mentioned the model had produced a “joyful and escapist” advert in response to buyer suggestions.

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