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Netflix’s new password crackdown – and what it means for you

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Netflix’s new password crackdown – and what it means for you

Ten years in the past this week Netflix launched Home of Playing cards. The Hollywood Reporter had been shocked – “Netflix Launching Complete Run House of Cards in One Day.” A complete collection flung out all of sudden like a present from a digital god. 

“Netflix is giving viewers full management over how and after they watch the present,” Ted Sarandos, Netflix CCO mentioned on the time. 

Ten years on, the headlines are barely much less beneficiant – “Netflix to Crack Down on Account Sharing” the identical publication trumpeted in February 2023.

“At present’s widespread account sharing (100 million-plus households) undermines our… enterprise…,” the corporate mentioned sternly in its quarterly report, asserting that password clampdown trials in Latin American could be spreading to the remainder of the world from April. That did not fairly occur, however in its April earnings report the corporate confirmed that password crackdown would attain the US in June – following the success of its  “paid sharing” plans in Canada, New Zealand, Spain and Portugal. 

Given the vary of various choices Netflix is making an attempt, the foundations are… sophisticated. However let’s attempt to clarify the way it’s purported to work. 

First out of the field within the UK is the aforementioned, cutely named  “paid sharing”. Because of this the place you used to have the ability to hand out your password to mates, exes, the bloke down the pub and the good Uber driver with out penalties, Netflix will likely be maintaining a tally of you.

If it’s clear your account is in use in multiple family, the unique account holder must pay £2.40 in order that family has its personal account. Sadly, this additionally implies that MUM received’t have that bizarre face from A Collection of Unlucky Occasions as her “who’s watching” pic in your log-in display anymore. It’s slightly moot what occurs to your iPad should you’re watching it within the Vacation Inn on the Hangar Lane gyratory system however regularly, over the yr, Netflix is rolling out the 31 Day Answer. 

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