Home Business Rakesh Jhunjhunwala-Backed Akasa Air Unveils Airline’s Brand Logo, Tagline

Rakesh Jhunjhunwala-Backed Akasa Air Unveils Airline’s Brand Logo, Tagline

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New Delhi: Bengaluru-headquarted low-cost provider Akasa Air on Wednesday unveiled its model brand and identification on the theme of ‘The Rising A’ in orange and purple color, impressed by components of the sky.

Akasa Air tweeted, “Unveiling ‘The Rising A’ of Akasa Air. Impressed by components of the sky, The Rising A symbolises the heat of the solar, the easy flight of a chicken, and the dependability of an plane wing.”

Backed by ace investor Rakesh Jhunjhunwala and aviation veterans Vinay Dube and Aditya Ghosh, Akasa Air had in October obtained the no-objection certificates from the Ministry of Civil Aviation to function industrial flights.

In a press launch on Wednesday, the airline mentioned the image ‘rising A’ was impressed by components from the sky.

“It symbolises the heat of the rising solar, the easy flight of a chicken and the dependability of an plane wing,” it mentioned.

The airline famous that ‘It is Your Sky’ is the model’s promise to embrace everybody and to create an inclusive surroundings for all Indians no matter their socio-economic or cultural backgrounds.

“It (tagline) is a strong pledge of possession, promise, and prospects that accompany every traveller on their journeys,” the provider talked about.

The model colors, ‘Dawn Orange’ and ‘Passionate Purple’ replicate the airline’s heat, youthful, and respectful nature, it mentioned.

The airline had final month positioned an order with US-based plane producer Boeing for 72 737 MAX planes. It’s anticipated to begin its industrial flight operations within the first half of 2022.

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