Home NewsAustralia Victorian flower farmer invents award-winning app encouraging people to buy local

Victorian flower farmer invents award-winning app encouraging people to buy local

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Victorian flower farmer invents award-winning app encouraging people to buy local

In a bid to encourage Australians to purchase domestically grown flowers, a younger entrepreneur in western Victoria has designed a digital market to attach producers with the native market.

Nikki Davey runs a flower farm at Glenmore, 70 kilometres west of Melbourne, rising perennial wildflowers, natives, and a juvenile truffle orchard.

However not all flowers obtainable for buy are grown on native farms like Ms Davey’s.

More than half of the flowers available on the Australian market are imported, and to teach customers Ms Davey created the digital market “Grown Not Flown”.

The invention, which helps the “gradual flower motion” by connecting flower customers with native and sustainable producers, received Ms Davey Victoria’s 2023 AgriFutures Rural Girls’s Award.

Grown Not Flown is accessible as a cell app.()

Grown Not Flown

Ms Davey stated the worldwide platform made it simpler to look, supply, and join with native producers and, since being awarded in April, the enterprise progress had been fast-tracked.

“Previous to our platform, in Australia when you wished to purchase domestically grown flowers you’d must do numerous analysis and use social media to establish and discover these,” she stated.

“We at present have over 1,000 flower farms listed and customers in 30 nations, which is totally wild.”

“It is actually thrilling, the expansion inside the platform has actually blown us away.”

The app was additionally useful to the numerous native small-scale producers who made up the Victorian flower trade, Ms Davey stated, along with encouraging customers to buy native.

The digital market Grown Not Flown lets customers seek for native flower farmers on a worldwide map.()

“One of many important issues we wished to do was to take away the necessity for micro and small-scale growers to must construct and handle their very own web sites,” she stated.

“It is a flower-farmer-led initiative, in order that they want to enroll to be listed on our international map.

“We wished to assist these growers streamline their enterprise operations and handle and gather their very own information.”

The digital market is free to make use of for each customers and producers.

“We wanted to make it accessible and simple to make use of. We actually wished to gear it in direction of these micro and small-scale growers,” Ms Davey stated. 

“A whole lot of the ag-tech obtainable is geared in direction of industrial and trade producers and it is often fairly costly.”

Glenmore flower farmer and creator of Grown Not Flown, Nikki Davey.()

Investing sooner or later

The younger entrepreneur’s flower farm in Glenmore is just not a typical panorama.

“When individuals come to go to the farm, I at all times wish to preface it with: ‘It is not going to be as fairly as you’d anticipate,'” she stated.

“We have actually huge fields filled with timber, that simply appear to be little shrubs in the intervening time.”

The farm is anticipated to ship its first full harvest of wildflowers this yr. 

“That may nonetheless be fairly sporadic, so it would most likely be one other three to 5 years earlier than we’ll begin to see a constant provide of these flowers,” Ms Davey stated.

“For the truffles, it is a fair longer journey — they have been within the floor now for 2 and a half years.

“You do not anticipate to obtain truffles for 3 to 5 years after which they will double yr on yr, however will not hit maturity till 10 or 15 years.”

Nikki Davey grows native flowers, reminiscent of sundown safari leucadendron and spinning gum, and wildflowers, reminiscent of protea.()

Ms Davey stated though the farm was a long-term funding, having a various revenue stream sooner or later was essential.

“I feel for us to get to the place we actually need to be for the longer term, it is likely to be wishful pondering three to 5 years, however extra possible 10 to fifteen,” she stated.

“We would actually like to produce the native market, another excuse we created Grown Not Flown.

“We’ll look to do a roadside stall as effectively, doubtlessly some farmers’ markets, and still have individuals come to the farm for an expertise and decide the flowers themselves.”

Nikki Davey’s flower farm close to Bacchus Marsh is just not how a typical flower farm might look.()


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