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Zee Media Case: MIB Order To Create A Level Playing Field For Small News Broadcasters

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New Delhi: The ministry of data and broadcasting (MIB) on Monday withdrew permission granted to Zee Media for simultaneous uplinking of 10 TV new channels in Ku Band on GSAT-15 Satellite tv for pc by teleport of Dish TV, as reported by The Financial Instances. MIB ordered that smaller information broadcasters, particularly these within the states of Madhya Pradesh, Uttar Pradesh, Punjab, Rajasthan, and Maharashtra, will now have a stage enjoying subject.

The order mainly prevented these channels from being accessible on DD FreeDish, the free-to-air service by the general public broadcaster, Prasar Bharati, with out paying the carriage or slot price.

The matter dates to October 2019, when the service had allowed Zee Media to uplink 10 stations – Zee Hindustan, Zee Rajasthan, Zee Punjab Haryana Himachal, Zee Bihar Jharkhand, Zee Madhya Pradesh Chhattisgarh, Zee Uttar Pradesh Uttarakhand, Zee Salam, Zee 24 Kalak, Zee 24 Taas and Zee Odisha (presently Zee Delhi NCR Haryana) – on the identical time in Ku Band on GSAT – 15 satellite tv for pc from the teleport of DishTV India.

These ten channels of Zee are additionally on DD Free Dish which is uplinked to the C band of GSAT-15 satellite tv for pc. The federal government now mentioned that this can be a double profit that can not be taken. The federal government requested Zee Media to remain on just one band. However Zee Media ignored the federal government’s level. After this, orders had been issued as we speak to take away ten channels of Zee Media from the KU band of GSAT 15.

Rival information telecasters complained to the ministry, TRAI, in addition to score company BARC India on completely different events as this free accessibility on DD Free Dish gave Zee media an “unfair benefit”.

In accordance with trade estimates, DD Free Dish has in extra of 40 million subscribers, which is over 1 / 4 of the full TV households within the nation.

Accessibility on DD Free Dish offers a big elevate to any channel’s span. The place of channels on the DTH service is a big wellspring of earnings for the general public broadcaster, which had final auctioned off the slots for round Rs 8.95 crore per channel a yr for Hindi and about Rs 6.20 crore per channel for regional languages.

Zee Media, which runs a clutch of nationwide and regional information channels, had paid for just one slot and ran Zee information authoritatively on the Free Dish platform, as per rival networks.

“The viewership share of a few of Zee Media channels of their respective market was going as much as 60-70% as a result of channels’ availability of Free Dish. This was with out paying the slot price. Now, all of us can have a stage enjoying subject and might hope for a rise out there share,” mentioned the pinnacle of a Madhya Pradesh-based information channel.

After varied present trigger notices and representations, MIB, in its order dated September 23, denied the permission, which smaller information telecasters are contemplating as a serious win.

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